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Australia’s newest airline continues to launch its operations with the introduction of a twice weekly service from Cairns to Mackay today.

Customers onboard were both travelling for holidays and to visit friends and family thanks to low-cost flights that went on sale at the end of January starting from $49 per person one way.

 > “From just $49 per person, you can ditch the nearly nine hour drive between Cairns and Mackay. Why would you battle the Bruce Highway when you don’t need to?” asked Tim Jordan, CEO of Bonza who says the airline is about changing behaviours of travellers by making air travel accessible to the many, not the few.

The North Queensland Airports Group owns and operates both Cairns and Mackay Airports, and CEO Richard Barker greeted travellers to both regions. 

 > “Providing non-stop flights between Cairns and Mackay will give travellers the option of cost effective flying, whether that be for leisure, visiting friends and relatives or the cost-conscious business traveller,” he said.
 
“Cairns is the home for many fly in, fly out mine workers who travel to Mackay and onto the Bowen Basin. I am sure the flights will be welcomed by them. And both regions offer spectacular holidays in paradise - both Cairns and Mackay are packed with natural gems, unique wildlife, art, culture and dining experiences, quality sporting events and fishing adventures.” 

Today’s flight is the ninth to be introduced by Bonza. Jordan says there is more to come as the airline prepares to launch its second base in Melbourne (Tullamarine) tomorrow. 

“Next up, we will launch our second base which includes an additional 12 routes including Melbourne (Tullamarine) to Mackay. That twice weekly service will kick off on 23 May as Victorians go in search of winter sun,” added Jordan. 


Bonza - Australia’s new, and only independent low-cost airline, enabling Australians to explore more of their own backyard, and at low-cost prices. Bonza’s initial route map includes 27 routes to 17 destinations. Ninety three per cent of Bonza routes are not currently served by any airline and 96% not currently served by a low-cost carrier. The only place to book direct is on the Fly Bonza app.

Ditch the Bruce Highway says Bonza CEO

Travellers onboard Bonza today will sip back and relax as the airline starts flying between the Sunshine Coast and Newcastle - the gateway to the Hunter Valley. 

On arrival at Newcastle Airport, Bonza customers were treated to a taste of local produce and wineries as local producers took over the terminal. 

 > “We’re raising a glass today to Bonza’s first ever flight into NSW with customers going interstate to see loved ones and enjoy a well earned break filled with art, culture, beaches, wine and food. All of this with fares as low as $59 per person one way,” said Tim Jordan who flew with customers today.

![20230327 Bonza Newcastle Trip-1.jpg](https://storage.googleapis.com/bonza-cms-prod-storage/20230327_Bonza_Newcastle_Trip_1_479d57b5db/20230327_Bonza_Newcastle_Trip_1_479d57b5db.jpg)Pictured: Sunshine Coast CEO Andrew Brodie, Bonza CEO Tim Jordan alongside two Bonza cabin crew legends

“This is our eighth route to launch and so far the feedback has been really positive. Our customers say they love our brand new aircraft and the service from our cabin crew legends. Perhaps the most popular part of the experience is our all Aussie menu ordered through the Fly Bonza app and delivered directly to the customer's seat. This is where partners like Sirromet Wines are reaching new markets and in doing so, whetting the appetite for travellers to explore their own backyards,” added Jordan. 

Today’s launch follows yesterday’s news that the low-cost carrier last week reached the milestone of 100,000 seats sold via the Fly Bonza app.

 > “We’re the first airline to launch with an app first strategy so it has been encouraging to see so many Australians embracing this new way of booking and travelling. The sky's the limit when it comes to how the app develops in time to better meet travellers needs. We welcome feedback from our customers on what they want to see from our app based booking and check-in process to in-flight entertainment, food, booze and merch they want to purchase when onboard,” added Jordan. 

The low-cost airline will operate four flights per week between the Sunshine Coast and Newcastle. On Thursday, it will launch the first-ever Newcastle to Whitsunday Coast flight - the same day as Bonza’s Melbourne Tullamarine base launches. 

Newcastle Airport CEO Peter Cock said this milestone flight marked the beginning of a new era in regional air travel, as Bonza continued to expand its network and deliver on its commitment to provide affordable, convenient, and comfortable air services to underserved communities.

![20230327 Bonza Newcastle Trip-36.jpg](https://storage.googleapis.com/bonza-cms-prod-storage/20230327_Bonza_Newcastle_Trip_36_c0a673f13e/20230327_Bonza_Newcastle_Trip_36_c0a673f13e.jpg)Pictured: Newcastle Airport CEO Peter Cock and Bonza CEO Tim Jordan

“We are thrilled to welcome Queensland travellers to Newcastle Airport, the doorstep to the beautiful Hunter Region,” said Dr Cock.

“Whether tourists want to sample the produce of the Hunter Valley, explore our world-class city, or experience the nature of Port Stephens – our region has it all and is a perfect holiday destination for those looking for diversity and adventure.”

Sunshine Coast Airport CEO, Andrew Brodie said, “Sunshine Coast and Newcastle are both very popular destinations for travellers.  The Sunshine Coast because of our stunning beaches and hinterland and Newcastle because it is the doorway to the picturesque Hunter Valley that is home to 150 incredible wineries,” Mr Brodie said.

“Importantly, the introduction of this route has cut out the middle man.  No longer will travellers have to go via Sydney to get to their destination and as a result people are telling me and my team they are likely to travel more often, which is great for both regions, ”Mr Brodie said.

Travellers are encouraged to download the Fly Bonza app which is the only place to book direct. 


Bonza - Australia’s new, and only independent low-cost airline, enabling Australians to explore more of their own backyard, and at low-cost prices. Bonza’s initial route map includes 27 routes to 17 destinations. Ninety three per cent of Bonza routes are not currently served by any airline and 96% not currently served by a low-cost carrier. The only place to book direct is on the FlyBonza app. 

It's a grape day for travellers as Bonza gets wheels up Sunshine Coast to Newcastle

 - Cairns added to Bonza’s network today with inaugural service
 - The launch comes as Bonza reaches 100k app booking milestone
 - Also this week, Bonza to launch its Melbourne base and 5 more routes 

A packed flight on one of Bonza’s most popular routes so far got wheels up today between the Sunshine Coast and Cairns. Since going on sale in late January, the new direct service has proven popular particularly for the upcoming school holidays and for winter sun escapes. Today’s inaugural Cairns service comes after Bonza reached 100,000 seats sold on the Fly Bonza app and ahead of the airline’s Melbourne base launch on Thursday in addition to five more routes this week. 

 > “Last week, we sold our 100,000th seat on the Fly Bonza app. This week, we begin taking customers to Cairns, Newcastle and Melbourne as well as launch new routes into Whitsunday Coast, Mackay and Rockhampton,” said Tim Jordan, CEO of Bonza who travelled with customers on the inaugural flight today. 

![20230327 Bonza Cairns Trip-8.jpg](https://storage.googleapis.com/bonza-cms-prod-storage/20230327_Bonza_Cairns_Trip_8_4234189cf0/20230327_Bonza_Cairns_Trip_8_4234189cf0.jpg)

Speaking on the introduction of Sunshine Coast to Cairns, Jordan said: “People of the Sunshine Coast, Gympie, Moreton Bay and Brisbane are booking direct flights to Cairns for as low as $79 per person one way. Why wouldn’t you, when for less than a tank of fuel you can be transported to the Daintree Rainforest and the Great Barrier Reef?” 

 > “In return, locals from Cairns and surrounds are taking advantage of low cost fares to the Sunshine Coast to take in the plethora of surf beaches, craft breweries or to see friends and family more often,” added Jordan. 

On arrival at Cairns Airport, Bonza customers were welcomed with a reef and rainforest-inspired celebration, including delicious food and drinks showcasing local producers and fun pops of purple. 
“Linking two of Queensland's most iconic tourism destinations is a great way for Bonza to launch its Cairns services,” said Cairns Airport CEO Richard Barker. 

“We expect to see many travellers take up these direct services when flying between the Sunshine Coast and Tropical North Queensland, whether for a holiday or catching up with friends and relatives. These flights are a win for both consumers and industries, who will benefit from the increase of visitors.” 

“The new Bonza routes will add thousands of additional seats to the Cairns market per week once the schedule is ramped up.”

Tourism Tropical North Queensland Chief Executive Mark Olsen said Tropical North Queensland was set to welcome visitors from the Sunshine Coast. 
“We look forward to welcoming new and repeat visitors from the fast-growing communities within easy reach of the Sunshine Coast airport when Bonza touches down in Cairns for the first time,” he said. 

Sunshine Coast Airport CEO Andrew Brodie joined Jordan on the flight and threw out the purple welcome mat to Cairns travellers to the Sunny Coast. 

“Cairns and Tropical North Queensland is a travel destination for not only Sunshine Coast locals but for people from all over the world, and getting there from the beautiful Sunshine Coast just got easier,” Mr Brodie said. 

“For locals, it means they don’t have to go south to fly north and for visitors to the region, who want to explore further north, they can now do so easily and affordably. 

“This new route is a game changer, in terms of the ease in which travel can be facilitated through the Sunshine Coast Airport, and it will have a positive impact on the economy of both regions which are highly sought after destinations.” 

Bonza’s Sunshine Coast to Cairns flights operate five times per week including a Friday to Monday option for SE Queenslanders wanting a weekend away. On Wednesday, the airline will introduce two flights per week between Cairns and Mackay and on Friday, a twice weekly service between Cairns and Rockhampton will kick off. 

Travellers are encouraged to download the Fly Bonza app which is the only place to book direct.


Bonza - Australia’s new, and only independent low-cost airline, enabling Australians to explore more of their own backyard, and at low-cost prices. Bonza’s initial route map includes 27 routes to 17 destinations. Ninety three per
cent of Bonza routes are not currently served by any airline and 96% not currently served by a low-cost carrier. The only place to book direct is on the FlyBonza app.

Bonza launches direct flights from Sunshine Coast to Cairns

Bonza took flight from Sunshine Coast Airport directly to Rockhampton for the first time ever last night.

Rocky was served on the rocks last night as a purple party, complete with obligatory purple cocktails, took flight from Sunshine Coast Airport directly to Rockhampton for the first time ever. 

Bonza’s latest route to launch saw excited customers fly to Australia's beef capital which is also the gateway to Great Keppel Island, lower Great Barrier Reef and inland to Emerald.

 > “Our team of legends are so excited to get this new route off the ground as it opens up a world of opportunities for holiday makers in both regions. Rocky is relatively undiscovered when you think of all the activities on offer within a short drive from the airport and the Sunshine Coast and nearby Moreton Bay region are packed with experiences from the beach to the hinterland,” said Tim Jordan who flew with customers today.

![Bonza cabin crew with a young fan in front of Sheila, one of the Bonza planes](https://storage.googleapis.com/bonza-cms-prod-storage/sunshine_coast_to_rockhampton_first_flight_f4bb06fd3e/sunshine_coast_to_rockhampton_first_flight_f4bb06fd3e.jpg)

Jordan challenged travellers to change their travel behaviours by ditching the car for a low cost flight.

“Bonza is here to change travelling behaviours by making air travel affordable to the many, not the few. Rocky and Sunny Coast residents can now ditch the impossibly long drive along the Bruce Highway with a faster, more comfortable and low-cost option.

“I was lucky enough to meet a grandmother on a recent Bonza flight who told me she paid more for her cab ride to the airport than she did for her flight. There are plenty of families in Rockhampton and the Sunny Coast looking to reconnect more often, and we’re humbled to help,” he said.

The purple cocktails were served by local Sunshine Coast producers Sunshine & Sons and Your Mates Brewing who feature on the airline’s all Aussie menu. There to keep hunger pains at bay were Silver Tongue Foods whose lavosh crackers also feature on Bonza’s locally sourced menu.

There to welcome Bonza’s first customers was Rockhampton Region Mayor Tony Williams and Airport Chair Councillor Neil Fisher.

 > “This new direct route connecting Rockhampton to the Sunshine Coast is an exciting win for the people of Central Queensland. To be able to connect travellers between our two regions and make it possible for passengers to explore their [own backyard](https://www.explorerockhampton.com.au/Blogs/5-things-you-must-do-when-you-visit-Rockhampton) with airfares cheaper than a tank of fuel is such welcome news”, Mayor Williams said.

Airport Chair Councillor Neil Fisher said this route will be very popular with friends and family travellers, as well as those travelling for business and FIFO purposes.

“Jumping on a plane for a weekend getaway or travelling for work has now never been easier. This new direct route is what travellers have been longing for – we can’t wait to welcome more people to sunny CQ and show them what our amazing region has to offer,” Cr Fisher said.

His sentiments were echoed by the region’s peak tourism and economic development organisation who has welcomed Bonza with open arms: “Bonza has provided an incredible opportunity to our destination in attracting more visitors from our source markets,” said Capricorn Enterprise CEO Mary Carroll.

“By offering an affordable and quick alternative to driving to the Beef Capital, [visitors can also experience](https://www.visitcapricorn.com.au/the-ultimate-must-do-central-queensland-experiences-2) coastal villages, sub-tropical islands, ancient limestone caves, native wildlife parks, rainforest and the Southern Great Barrier Reef all within an hour from Rockhampton.”

![sheila-sunshine-coast-to-rok-first-flight.jpg](https://storage.googleapis.com/bonza-cms-prod-storage/sheila_sunshine_coast_to_rok_first_flight_24d645c09a/sheila_sunshine_coast_to_rok_first_flight_24d645c09a.jpg)

Sunshine Coast Airport CEO Andrew Brodie said the new route was another gain for Sunshine Coast locals and industry who will benefit from the inbound and outbound traffic on Bonza’s new route.

“These regional routes are providing travellers with greater choice and access to services they have never experienced before and for many it’s life-changing. The fact that passengers can take a flight directly to the Sunshine Coast from Rockhampton, without the added cost or travel time of having to go to Brisbane first, means more people are likely to travel.

“What is nearly a seven hour road trip can now be done in just over an hour and for many travellers this will mean that the tyranny of distance, which up until now has prevented them from regularly seeing loved ones, is no longer an impediment to travel,” Mr Brodie said.

Travellers are encouraged to download the Fly Bonza app which is the only place to book direct.


Bonza - Australia’s new, and only independent low-cost airline, enabling Australians to explore more of their own backyard, and at low-cost prices. Bonza’s initial route map includes 27 routes to 17 destinations. Ninety three per cent of Bonza routes are not currently served by any airline and 96% not currently served by a low-cost carrier. The only place to book direct is on the FlyBonza app.

Travellers’ options beefed up with Bonza’s launch of Sunshine Coast to Rockhampton

Australia’s newest independent airline Bonza joined a keynote panel today at esteemed aviation conference Aviation Festival Asia.

![Carly Povey, Chief Commercial Officer at Bonza.jpeg](https://storage.googleapis.com/bonza-cms-prod-storage/Carly_Povey_Chief_Commercial_Officer_at_Bonza_c90d79bc3a/Carly_Povey_Chief_Commercial_Officer_at_Bonza_c90d79bc3a.jpeg)
Pictured: Carly Povey, Chief Commercial Officer at Bonza

Australia’s newest independent airline Bonza joined a keynote panel today at esteemed aviation conference [Aviation Festival Asia](https://www.terrapinn.com/exhibition/aviation-festival-asia/index.stm). Bonza’s Chief Commercial Officer Carly Povey brought an Australian perspective to the discussion around how the low cost landscape is evolving.

Speaking alongside the CEOs of HK Express, Northern Pacific Airways and flyadeal, Povey shared some learnings from Bonza’s recent launch including Bonza’s app-first approach and focus on technology to drive efficiencies and sustainability. 

 > “The opportunity for Bonza in Australia is to make air travel affordable for the many and not the few. We have seen flight prices become out of reach for many Aussies, in particular those who live in regional areas, which have seen a huge spike in population growth over recent years. Until now, the alternative to get from A to B has been travelling via a major metro airport or impossibly long road trips given the depth and breadth of the country,” said Povey.

To date, Bonza has sold tens of thousands of seats since it went on sale on 27 January with flights snapped up for as low as AUD$49 per person one way.  Thousands of Aussie travellers have already painted the skies purple with Bonza since the low-cost carrier made its inaugural flight on 31 January. 

 > “At the centre of our strategy is technology and more specifically, our app-first approach. The Fly Bonza app is in response to changed consumer behaviours largely fuelled by the pandemic, which fast tracked mobile phone and app usage and created a felt need to enhance the ability to communicate with customers in a timely and meaningful way” she said.

The only place to book Bonza flights directly is via the Fly Bonza allowing Bonza to own a direct relationship with its customers, which will, in turn, help the low cost carrier to communicate quickly in a time of disruption. The airline has created a travel agent portal where over a thousand local travel agents have signed up to sell Bonza flights whilst also sharing the travellers details in order for fast communication during a disruption.

In addition to booking on the app, Bonza customers check-in, get their boarding passes and once onboard, order from the all Aussie menu to have their items delivered directly to their seats. In future, the app will open up additional e-commerce opportunities for Australian businesses including tourism operators, accommodation providers, food and drink producers. 

 “Technology is also a cornerstone of Bonza’s sustainability positioning. Beyond our paperless pledge fuelled by the app, our high tech and fuel efficient fleet of brand new Boeing 737-MAX allow us to pass on low-cost fares to Aussie travellers,” said Povey.

Povey also revealed Bonza is finalising their broader sustainability strategy, which will include a commitment to sustainable aviation fuel and responsible travel as the airline works towards developing holiday packages in the near future. 

Bonza - Australia’s new, and only independent low-cost airline, enabling Australians to explore more of their own backyard, and at low-cost prices. Bonza’s initial route map includes 27 routes to 17 destinations. Ninety three per cent of Bonza routes are not currently served by any airline and 96% not currently served by a low-cost carrier. The only place to book direct is on the FlyBonza App. 

Bonza represents Australia on the global aviation stage

Twelve routes to 11 destinations have been added to the Fly Bonza app with prices starting from $49 to $89 per person one way.

Australia’s newest airline Bonza has today sweetened the deal for Aussie travellers by putting its Melbourne base on sale with some routes available to travel for Easter. Twelve routes to 11 destinations have been added to the Fly Bonza app with prices starting from $49 to $89 per person one way.

Today’s news comes as Bonza continues to get wheels up across its route map of 17 destinations and 27 routes including its first flight to Victoria on Tuesday when the inaugural Sunshine Coast to Avalon took flight. Yesterday, the purple party continued as Bonza arrived into Townsville for the first time and tomorrow, the airline touches down with customers for the first time in Rockhampton.

 > “Today is a huge day for Aussie travellers as we deliver on our promise to make air travel accessible to the many, not the few,” said Carly Povey, Chief Commercial Officer at Bonza.

“Today millions more Aussies have the chance to book a low cost flight to see a loved one or explore their own backyard. As a proud Melbournite, I’m very excited to have the opportunity to fly directly to regional destinations to catch some winter sun in Queensland or explore the wine region of Mildura,” added Povey. 

Today’s news means all of Bonza’s initial routes are now on sale with Aussies said to be embracing the airline’s app first approach. 

“The routes on sale today use our Melbourne based crew and aircraft including our fourth plane, Malc, named after a dear legend who recently passed away,” said Povey. 

Travellers can book now for Easter, July and September school holidays with flights available until the end of October. The first flight from Melbourne Airport is confirmed for 30 March and travellers are encouraged to get in quick to be part of Australian aviation history that day.

**Routes released for sale today:**

**From/to Melbourne**

 - Bundaberg: fares from $89, 2 flights per week, from 10 May 2023
 - Gladstone: fares from $89, 2 flights per week, from 11 May 2023
 - Mackay: fares from $89, 2 flights per week, from 23 May 2023
 - Mildura: fares from $49, 3 flights per week, from 8 May 2023
 - Port Macquarie: fares from $69, 2 flights per week, from 4 May 2023
 - Rockhampton: fares from $89, 3 flights per week, from 11 April 2023
 - Sunshine Coast: fares from $79, 4 flights per week, from 30 March 2023
 - Tamworth: fares from $59, 2 flights per week, from 2 May 2023
 - Toowoomba Wellcamp: fares from $79, 4 flights per week, from 17 April 2023

**From/to Toowoomba Wellcamp**

 - Melbourne: fares from $79, 4 flights per week, from 17 April 2023
 - Townsville: fares from $69, 2 flights per week, from 19 April 2023
 - Whitsunday Coast: fares from $59, 2 flights per week, from 21 April 2023


**From/to Tamworth**

 - Sunshine Coast: fares from $49, 2 flights per week from 6 May 2023
 - Melbourne: fares from $59, 2 flights per week, from 2 May 2023

![Bonza legends excited for launch 2.jpg](https://storage.googleapis.com/bonza-cms-prod-storage/Bonza_legends_excited_for_launch_2_a1b108aa11/Bonza_legends_excited_for_launch_2_a1b108aa11.jpg)

Melbourne Airport Chief of Aviation Jim Parashos welcomed today’s news.

 > “Melbourne Airport is proud to be the only capital city destination on Bonza’s launch network as well as the airline’s second hub. Having Bonza’s brand new aircraft and crew based in Melbourne is a huge win for the local economy and means more jobs for the state’s aviation and tourism sectors.
 
“Many of the routes going on sale today are not currently flown and will give Victorians more travel options while also making it easier for regional Australians to visit the nation’s capital of food, sport and culture.”

From here, the airline will welcome its fifth aircraft which will also call Melbourne home. “After that, we focus on earning the right to grow. Our intention is to have up to eight aircraft in our first year of operation which will enable us to connect many more communities where travel right now often means impossibly long road trips or flights connecting through major city airports,” added Povey.





Bonza puts its Melbourne base on sale in time for Easter

Australia’s newest airline launches its first ever direct flight between Townsville and the Sunshine Coast today.

It’s a Bonza start to the New Year for tourism industry and travellers alike as Australia’s newest airline launches its first ever direct flight between Townsville and the Sunshine Coast today.

Today’s new route is the airline’s fourth to launch and will be followed by its first ever flight between Townsville and Rockhampton on Friday. Bonza is expected to go on sale with its Melbourne base later this week which will see travellers able to book flights between Townsville and Toowoomba Wellcamp.

 > “We are thrilled to be launching our first ever flight into North Queensland today. I look forward to spending some time in Townsville before joining the festivities on Friday when we head to Rocky for the first time,” said Tim Jordan, CEO of Bonza who flew with customers this morning.

“The introduction of two brand new routes from Townsville comes at a time where demand is at an all time high for Aussies to explore their own backyard. Our team of legends are humbled to play a role in connecting more Aussies with low cost flights,” he added. 

Jordan also recognised Townsville as the home of the North Queensland Cowboys – a major tourism drawcard for rugby league fans across Australia.

“We know Townsville is rugby league heartland and there are plenty of NRL fans who will be jumping onboard to catch a match at the Queensland Country Bank Stadium,” Jordan added.

![Bonza Townsville Low Res-6.jpg](https://storage.googleapis.com/bonza-cms-prod-storage/Bonza_Townsville_Low_Res_6_c772338d5d/Bonza_Townsville_Low_Res_6_c772338d5d.jpg)

Customers onboard were treated to a warm Townsville welcome, touching down into the newly transformed Townsville Airport, with recently completed upgrades to the security screening zone, check-in areas and adjoining retail space, ready for the first Bonza passengers to arrive.
 
“Bonza choosing Townsville as one of its first destinations shows the importance of North Queensland and the opportunity this region presents, mirroring our own confidence in future growth for the airport,” Queensland Airports Limited CEO Amelia Evans said.
 
The new Townsville-Sunshine Coast route is expected to be popular among holidaymakers and families, building on the airport’s busiest route, between Townsville and Brisbane.
 
“More than one million passengers are already flying between Townsville and Brisbane each year, and that number continues to grow – this new link between North and South-East Queensland will provide our customers and community with another option,” Ms Evans said.

“We also expect the new Townsville-Rockhampton route will be particularly popular with friends and family travellers, looking to connect with loved ones more easily.”

![Bonza Townsville Low Res-21.jpg](https://storage.googleapis.com/bonza-cms-prod-storage/Bonza_Townsville_Low_Res_21_574fa62ac6/Bonza_Townsville_Low_Res_21_574fa62ac6.jpg)

Today’s milestone flight marks another important event for Sunshine Coast Airport where Bonza calls home. The airport’s CEO Andrew Brodie said: “The Sunshine Coast is a highly sought after holiday destination from people all over Australia and this service will mean travellers can enjoy a trip directly here from Townsville without the added cost or travel time of having to go to Brisbane first. 

“We are getting lots of positive feedback from travellers who have already experienced the new direct Bonza flights saying the ability to travel directly from their Sunshine Coast backyard is a game changer for them saving so much time in travel and giving them the chance to explore more regions than ever before”.

Travellers are encouraged to download the Fly Bonza app which is the only place to book direct. 


Bonza gets a warm welcome at Townsville airport

Sunshine Coast to Melbourne Avalon route launched today as Bonza makes its mark in Victoria

Australia’s newest airline has now started operations in Victoria for the first time by launching its first ever direct flight between the Sunshine Coast and Melbourne Avalon Airport. 

Today’s historic flight marks the airline’s first commercial flight to a Victorian destination and the third route launched as the low-cost carrier continues its journey of connecting more Australians than ever before. Later this week, Bonza will go on sale with its Melbourne base which includes an additional 12 routes to the 15 that are currently on sale via the Fly Bonza app.

 > “Today is a significant milestone as we get wheels up into Victoria for the first time. South East Queenslanders can now fly direct to Avalon for a wide range of holiday experiences in Melbourne, Geelong, the Surf Coast and the Great Ocean Road. Likewise, Victorians can now fly direct from Avalon to the Sunshine Coast to visit loved ones and take a well earned break,” said Tim Jordan, CEO of Bonza.

Flights between the Sunshine Coast and Avalon went on sale last month for as little as $79 per person one way. Bonza will fly direct between the Sunshine Coast and Avalon three times per week with flights available to book on the Fly Bonza app, or with a registered travel agent, until late October 2023.

![Sunshine Coast CEO Andrew Brodie, a young soccer player wearing a Bonza t-shirt, and Bonza CEO Tim Jordan standing in front of a Bonza plane](https://storage.googleapis.com/bonza-cms-prod-storage/Bonza_Avalon_Low_Res_33_e5d7b90811/Bonza_Avalon_Low_Res_33_e5d7b90811.jpg)

Avalon Airport CEO Tony Brun said connecting the Sunshine Coast and Avalon would reap benefits for travellers from greater Melbourne, Geelong and surrounding regions: “We are thrilled to partner with Bonza and host the very first flights into Victoria. The route between Sunshine Coast and Melbourne (Avalon) is very popular and is fantastic for Victoria. This launch today provides more choice, competition and opportunities for travellers to enjoy more of this great country. We are proud to make flying easier and accessible for keen travellers!”

Sunshine Coast Airport CEO Andrew Brodie who flew with Bonza customers today said, “The Sunshine Coast is a highly sought after holiday destination for Victorians, and being able to fly directly out of Avalon will make travel so much easier for people who live in Greater Melbourne.

![AVV media release.jpg](https://storage.googleapis.com/bonza-cms-prod-storage/AVV_media_release_a1ef44cd7b/AVV_media_release_a1ef44cd7b.jpg)

“Similarly, people who have friends or family in Victoria, now have greater options for travel as Bonza will be operating three flights to Avalon a week.

“This new route is also great news for Sunshine Coast locals who love their sport events or who want to spend time enjoying the incredible foodie culture that Melbourne is known for,” Mr Brodie said.

Jordan thanked both airports for their partnership in the lead up to today’s milestone. 

“Today is a result of a strong partnership with Sunshine Coast Airport, Avalon Airport and its owners Linfox. We especially want to thank their teams for working hard to make today a reality,” he said. 

Travellers are encouraged to download the Fly Bonza app which is the only place to book direct.

Australia’s new, and only independent low-cost airline, enabling Australians to explore more of their own backyard, and at low-cost prices. Bonza’s initial route map includes 27 routes to 17 destinations. Ninety three per cent of Bonza routes are not currently served by any airline and 96% not currently served by a low-cost carrier. The only place to book direct is on the FlyBonza app. 

Bonza touches down in Victoria for the first time

Bonza shares the love with first ever Sunshine Coast to Mackay flight on Valentine's Day

New Aussie airline Bonza continues its launch today with its first-ever direct flight from the Sunshine Coast to Mackay with customers travelling or reconnecting with loved ones this Valentine's Day. 

Proving love is in the air, a local Sunshine Coast couple who share the same nicknames as Bonza’s aircraft (Shazza and Bazza) renewed their wedding vows airside at Sunshine Coast Airport. A wedding first for the airport, the couple will then fly as guests of Bonza to Mackay where a pool party and BBQ awaits them. 

 > “Bonza is off to a flying start. On 27 January, we went on sale for the first time selling over 10,000 seats in just three days. Since then, customers have been continuing to embrace our app first approach. On 31 January, we had wheels up for the first time and today we share the love with our mates in Mackay,” said Tim Jordan, CEO of Bonza.  

Flights from Sunshine Coast to Mackay are on sale via the Fly Bonza app with prices starting from $59 per person one way. Also on sale now for $49 per person one way is the Mackay to Cairns route which starts on 29 March. Bonza is expected to go on sale with its Melbourne base soon which will include a twice weekly service between Melbourne and Mackay. 

“We are about connecting communities and giving Aussies the chance to fly directly to see loved ones where before it was either too expensive or took too long. We’re also about making it affordable to see more of your own backyard and Mackay is the perfect example of a destination that is relatively undiscovered. I can’t wait to return with my family to explore the rainforest and beaches,” added Jordan, who flew with customers on today’s historic flight,” added Jordan. 

Jordan was joined by Sunshine Coast Airport CEO Andrew Brodie, who said the milestone was an important one for the region as they look forward to welcoming people from Mackay.

“Sunshine Coast and Mackay are both beautiful in their own right and are steeped in history that dates back to the pioneering days, but they are also iconic destinations given that one is known as Australia’s sugar capital and the other as Australia’s pineapple capital,” Mr Brodie said.

 > “The introduction of this new route means that travellers no longer have to choose between one destination or the other.  People can now enjoy time on the Sunshine Coast before travelling north, saving them time and money and giving them greater freedom and choice in terms of planning a holiday.”

Also onboard today was North Queensland Airports CEO Richard Barker whose team were at Mackay Airport ready to welcome travellers with a pool party and BBQ lunch at the Ibis Hotel at the terminal. 

Mr Barker said the new direct route was a win for both travellers and local industries.

“These flights enable cost-effective travel, whether that be for leisure, visiting friends and relatives or business. We expect this new Bonza service will add thousands of additional seats to the Mackay market per week once the schedule is ramped up,” he said.

“Passengers now have an easy option to fly between Mackay and the Sunshine Coast, whether they are heading south towards Noosa or North to explore the Mackay region. What used to be a 10-hour drive is now just a one-hour flight.”

Once Bonza has introduced all flights on its initial route map, travellers in Mackay will be able to make the most of three flights per week to the Sunshine Coast, two flights per week to Cairns and two flights weekly to Melbourne. Routes using Bonza’s Melbourne base are expected to go on sale soon. 

![Shazza and Bazza renewed their vows in front of a Bonza aircraft](https://storage.googleapis.com/bonza-cms-prod-storage/Bonza_Mackay_Low_Res_14_e5b4512ce1/Bonza_Mackay_Low_Res_14_e5b4512ce1.jpg) Pictured: Shazza and Bazza renewed their wedding vows before at Sunshine Coast airport in front before Bonza's first flight to Mackay on Valentine's Day

First ever Sunshine Coast to Mackay Flight

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Photo - Mackay First Flight

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Bonza’s first customers and invited community members, boarded Bonza’s first ever flight today

- **Bonza reinforces commitment to be ‘Here for Allstralia’ with community and first customers joining celebrations**
- **The inaugural flight comes days after the airline went on sale for the first time with Aussies said to be embracing Bonza’s app first approach**

The historic flight is said to be a game changer for both tourism markets as well as friends and family who can ditch the 12 hour drive in place of a direct flight. 

“Our team of legends couldn’t be more excited to begin connecting Aussies for holidays and time with loved ones. What better place to start than arguably two of the country’s favourite holiday destinations. Whether you are snorkelling the Whitsunday Islands or grabbing a cold one in the craft beer capital of Australia - the Sunshine Coast - we are humbled to take you there,” said Tim Jordan, CEO of Bonza.

 “Today’s milestone flight comes at a time where demand is high for Aussies to explore their own backyard,” added Jordan.

![Bonza065.JPG](https://storage.googleapis.com/bonza-cms-prod-storage/Bonza065_8d48b0c429/Bonza065_8d48b0c429.jpg) Pictured: Tim Jordan, CEO of Bonza, boarding Bonza's first flight

He says he is thrilled to deliver on Bonza’s promise of stimulating new tourism markets by serving underserved regional communities. Jordan also revealed that since going on sale days earlier, Aussies had embraced the opportunity to book a seat on the app with over 10,000 seats sold.

 > “What our first customers will experience onboard is a fresh approach to flying where we keep the bar high on quality, and our costs low,” he said. 

The onboard experience includes an all Aussie menu with items ordered on demand from the Fly Bonza app and delivered directly to customers’ seats. Local menu partners were also invited on today’s flight with food and drink suppliers across the country to join future Bonza inaugurals closest to home.

![Bonza053.JPG](https://storage.googleapis.com/bonza-cms-prod-storage/Bonza053_65da786ae0/Bonza053_65da786ae0.jpg) Pictured: Passengers on board celebrate Bonza's inaugural flight

Sunshine Coast Airport Chief Executive Officer, Andrew Brodie said, “As the home base for Bonza this is a momentous day for the Sunshine Coast as Australia’s newest low cost airline takes to the skies on their inaugural flight heading to the Whitsundays, making this and other incredible destinations so much more accessible for everyday Australians.

“Bonza’s commencement of services signals a new era for our airport and wider region and over the next 12 months we will see an additional 772,000 seats into the region, which will generate more than $86 million in visitor expenditure.” 

“Our partnership with Bonza is just the beginning as we look forward to a bright future and bringing even more destinations to our airport that will grow employment and tourism and unlock new market opportunities for business to explore”.


Bonza - Australia’s new, and only independent low-cost airline, enabling Australians to explore more of their own backyard, and at low-cost prices. Bonza’s initial route map includes 27 routes to 17 destinations. Ninety three per cent of Bonza routes are not currently served by any airline and 96% not currently served by a low-cost carrier. The only place to book direct is on the FlyBonza App.

It's a Bonza day as Bonza gets wheels up

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Flights starting from as low as $49 per person one way

Flights are now on sale for Australia’s newest low-cost airline Bonza to many of the country’s hidden regional gems. As part of Bonza’s phased rollout of flight releases, travellers are now able to book flights to 12 destinations on 15 routes. 

Aussie travellers are advised to book direct on the Fly Bonza app to get the lowest fares and to score a seat on the airline’s first flights, starting with Sunshine Coast to Whitsunday Coast on Tuesday 31 January. Travellers will be able to lock away holiday plans for Easter, school holidays and long weekends with flights available to book up until late October 2023. 

![Bonza legends excited for launch 2.jpg](https://storage.googleapis.com/bonza-cms-prod-storage/Bonza_legends_excited_for_launch_2_a1b108aa11/Bonza_legends_excited_for_launch_2_a1b108aa11.jpg)

 > “The wait is over! 2023 is the Year for Allstralia, with low cost air travel to many holiday spots, some of which are relatively undiscovered. It’s time to see more of your own backyard for less,” said Carly Povey, Chief Commercial Officer at Bonza.

“We’re delighted to be delivering on our commitment to make air travel more accessible. We promised choice and better connectivity to the regions for less and we’ve been beyond delighted with the support for our mission. 

“Today we start making travel a possibility for the many, not the few. Forget connecting flights or your bum going numb in the car, Bonza is here to take Aussies from A to B without the C (cost and complexity)”.

For travellers who have already downloaded the app, they should delete and reinstall the latest version to have the ability to book flights.

What’s now on sale - phase one of flight releases

**From the Sunshine Coast:**
 - Albury: Fares starting from $69 per person one way, 2 flights per week
 - Avalon: Fares starting from $79 per person one way, 3 flights per week
 - Cairns: Fares starting from $79 per person one way, 5 flights per week
 - Coffs Harbour: Fares starting from $49 per person one way, 2 flights per week
 - Mackay: Fares starting from $59 per person one way, 3 flights per week
 - Mildura: Fares starting from $79 per person one way, 2 flights per week
 - Newcastle: Fares starting from $59 per person one way, 4 flights per week
 - Port Macquarie: Fares starting from $49 per person one way, 2 flights per week
 - Rockhampton: Fares starting from $49 per person one way, 3 flights per week
 - Townsville: Fares starting from $69 per person one way, 4 flights per week
 - Whitsunday Coast: Fares starting from $59 per person one way, 3 flights per week

**In addition:**
 - Cairns <> Rockhampton: Fares starting from $59 per person one way, 2 flights per week
 - Cairns <> Mackay: Fares starting from $49 per person one way, 2 flights per week
 - Newcastle <> Whitsunday Coast: Fares starting from $79 per person one way, 2 flights per week
 - Rockhampton <> Townsville: Fares starting from $49 per person one way, 3 flights per week

![Bonza On Sale Route Map](https://storage.googleapis.com/bonza-cms-prod-storage/Bonza_On_Sale_Route_Map_image_6c5d1d7103/Bonza_On_Sale_Route_Map_image_6c5d1d7103.jpg)
Pictured: Bonza's On Sale Route Map

The flights on sale now are an indication of what’s here to stay from Bonza.

“It’s important that Aussie travellers know we’re on sale, not having a sale. We’re committed to low cost fares which will in turn, stimulate new markets for Australia’s domestic tourism industry. We’re confident whenever customers choose to travel, all our fares and not just our starting fares will represent great value,” added Povey. 

Routes from Bonza’s second base at Melbourne Airport are expected to go on sale in a matter of weeks.

Bonza on sale!

Purple seal of approval: Bonza achieves its licence to fly

**Bonza, Australia’s only independent low-cost carrier, has been granted its Air Operator Certificate (AOC) from the Civil Aviation Safety Authority (CASA).** 

The airline is now finalising its preparations to go on sale with its first wave of flights out of the airline’s home base on the Sunshine Coast.

Bonza has been working collaboratively with the regulator as it works towards connecting communities by gradually introducing its initial route map of 17 destinations and 27 routes - 93% of which are not currently served by any other airline and 96% of which currently have no low-cost carrier.

 > “This is an historic moment for Australian aviation as we get ready to launch the first high capacity airline in more than 15 years, and the country’s only independent low cost carrier,” said Tim Jordan, CEO of Bonza.

![Tim Jordan, CEO of Bonza, standing in front of a Bonza plane](https://storage.googleapis.com/bonza-cms-prod-storage/Tim_Jordan_CEO_Bonza_53fd1152fc/Tim_Jordan_CEO_Bonza_53fd1152fc.jpg) Pictured: Tim Jordan, CEO of Bonza

 > “The excitement for what we are about to deliver is palpable and the timing couldn’t be better. Demand for domestic travel is high and Aussies deserve for travel to be a basic right for many, not a luxury for the few. This has never been truer with today’s cost of living challenges. With the approval from CASA, 2023 is set to be the year of seeing more of your own backyard for less,” added Jordan.

Bonza will soon go on sale with its Sunshine Coast base followed by its Melbourne base. Jordan urges Aussies to download the Fly Bonza app and sign up to be the first to know when its initial phase of flights will be up for grabs. 

The airline’s digital approach means the app will be the only place to book with the exception of registered local travel agents. A digital support centre will assist customers with queries or those who choose to get support with making their booking. 

“I’d like to thank our team of legends who have worked very hard to achieve today’s milestone working alongside CASA who do incredibly important work regulating Australian aviation. Now, our focus turns to connecting communities and we hope to see many Aussies onboard soon,” added Jordan. 



Bonza achieves its licence to fly

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Home in time for Christmas: Bonza welcomes third aircraft, ‘Sheila’

**Bonza’s third aircraft ‘Sheila’ has arrived at Sunshine Coast Airport today. Sheila’s arrival marks the completion of the Sunshine Coast base’s initial fleet which will progressively take to the skies, subject to regulatory approval.**

 > “Sheila completes our family of aircraft at Sunshine Coast Airport as we prepare to get wheels up from Bonza’s backyard on the Sunny Coast. Our next two aircraft will be based at our second home, Melbourne Airport and we’ll share news on that in the New Year,” explained Carly Povey, Chief Commercial Officer at Bonza.

![Sheila, Bonza's third aircraft, on the runway after landing at Sunshine Coast airport](https://storage.googleapis.com/bonza-cms-prod-storage/Sheila_2_5c76de88c5/Sheila_2_5c76de88c5.jpg)
Pictured: Sheila, Bonza's third aircraft, on the runway after landing at Sunshine Coast airport for the first time

“Like her companions Shazza and Bazza, Sheila was named by our purple army of fans on social media,” added Povey.

Whilst respecting the regulatory process, the airline continues with its readiness activities in anticipation of connecting communities through low-cost flights. 

Aussies are encouraged to download the Fly Bonza app and sign up to be the first to know when flights are on sale.


Bonza - Australia’s new, and only independent low-cost airline, enabling Australians to explore more of their own backyard, and at low-cost prices. Bonza’s initial route map includes 27 routes to 17 destinations. Ninety three per cent of Bonza routes are not currently served by any airline and 96% not currently served by a low-cost carrier. The only place to book direct is on the Fly Bonza App. 


Bonza welcomes third aircraft ‘Sheila’

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From craft beer to snags and banana bread waffles, Bonza reveals its order on demand Aussie menu

- **Bonza becomes the first airline to offer an entire menu sourced from its home country**
- **Menu features products made by Australian small businesses including one social enterprise and several others that give percentage of profits to charities**
- **Aussie airline firsts include non-alcoholic beer, banana bread waffles, snag in a bag**
- **All items will be be progressively introduced on all of Bonza’s 27 routes giving producers exposure to new markets across Australia**
- **With no trolleys onboard, travellers will have their food delivered directly to their seat after ordering on the Fly Bonza app**

Australia’s new low-cost carrier Bonza has whet travellers’ appetites by releasing its all Aussie food and drinks menu featuring over 40 products including many aviation firsts like non-alcoholic beer, banana bread waffles and a snag in a bag, all produced by Australian small to medium businesses. All items will be progressively introduced to Bonza’s entire network as their team of legends work in partnership with the food producers on the menu. 

In a nod to Aussies growing obsession with craft beer, the menu was unveiled at [Your Mates Brewing Co.](https://yourmatesbrewing.com/)  on the Sunshine Coast where visitors will find the largest number of craft breweries per capita in Australia. With a keen eye on both supporting local and good causes, examples of the onboard menu includes [Ballistic Beer Co](https://ballisticbeer.com/) who donate to helping injured turtles in the Whitsundays and [Spinifex Brewing Company](https://www.spinifexbrewery.com.au/) who donate a percentage of their profits to veterans mental health.

![Three women enjoying drinks from Bonza's all Australian menu on board a Bonza plane](https://storage.googleapis.com/bonza-cms-prod-storage/IMG_2526_015210ea7e/IMG_2526_015210ea7e.jpg)

In response to the growing trend of non-alcoholic drinks, Bonza’s cabin crew legends will be serving [Heaps Normal](https://heapsnormal.com/) Quiet XPA. For warm summer morning flights across Bonza’s fleet, including destinations in Tropical North Queensland, travellers will be able to grab a can of cold drip coffee by Sunshine Coast-based business [Groundskeeper Willie](https://www.groundskeeperwillie.com/).

Designed with families in mind, are healthy fava beans by [Happy Snack Company](https://happysnackcompany.com.au/) on the Sunshine Coast and for a feel good treat, [Mildura Chocolate Company](https://mildurachocolatecompany.com.au/) are providing giant chocolate freckles and 100% of their profits go into creating training and employment opportunities for people facing barriers to employment through disability or disadvantage. Affordable snacks also include [Aussie Biscuits](https://www.aussiebiscuits.com.au/) - a social enterprise who employ people with disabilities in Forbes, regional NSW. 

In another break with tradition, Bonza has ditched onboard catering trolleys and instead its cabin crew legends will be assigned seat rows to look after during each flight. Customers will order and pay for as many or little items as they like on the Fly Bonza app and have them delivered to their seats. They will be welcome to make multiple orders during a flight, meaning the people in the last row no longer have to wait for everyone else to be served and risk missing out on a meal preference. 

 > “Our all Aussie menu is something we are very proud of. Going all Aussie means we are supporting local businesses and their suppliers. It also means we are helping SMEs get exposure to new markets as the entire menu will be offered on all of our 27 routes,”  said Carly Povey, Chief Commercial Officer at Bonza. 

“Our team of legends have established a positive and productive relationship with the producers on our menu – many of which are creating bespoke packaging solutions that will help our efforts to reduce waste and weight onboard, which in turn helps reduce fuel consumption and keep flight prices low. Examples of this include [Sirromet Wines](https://www.sirromet.com/) who are bottling red, white, sparkling and rose into recycled plastic bottles that are lightweight and fully recyclable. Sunshine & Sons are producing gin, vodka and rum in small pouches, which are to be recycled through the RedCycle program,” added Povey.

Other menu highlights include [Saxbys](http://www.saxbys.com.au/) range of soft drinks – a 158-year-old family business from regional NSW.  [Sunshine & Sons](https://www.sunshineandsons.com.au/), and [Ned Australian Whisky](https://nedwhisky.com.au/) spirits can be mixed with tonic from [Bickford & Sons](https://www.bickfordandsons.com.au/) or travellers can grab a [Preshafruit](https://preshafruit.com.au/) or bottled [Nu-Pure water](https://nu-pure.com.au/) from Queensland. 

[The Handmade Food Co.](https://thehandmadefoodco.com.au/), [Silver Tongue Foods](https://www.silvertonguefoods.com.au/) and [Mama Kaz](https://www.mamakaz.com.au/) are among the Aussie food companies onboard supplying sandwiches, crackers and muffins to Bonza customers. 

Povey said there was an abundance of vegan and vegetarian options such as vegan sandwiches, brownies and chips. Vegan and keto-friendly AmazeBalls Popped Cheese from [Ashgrove Cheese](https://www.ashgrovecheese.com.au/) is onboard while [Chappy’s Snacks](https://www.chappysnacks.com.au/) is providing vegan-friendly, kettle-cooked potato chips.

The Fly Bonza app is where customers will book, manage their bookings, check-in and place in-flight food and drinks orders when onboard. 

Povey said the app-first strategy would be a significant change for Aussie customers onboard.


Bonza reveals Aussie menu

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Photo - Sheila Instagram

The aircraft is already known as Bazza following a national call out for nicknames.


Bonza’s second aircraft touched down at Sunshine Coast Airport this morning as the new low-cost carrier continues with its preparations for wheels up. The aircraft is already known as Bazza following a national call out for nicknames – which also led to the naming of Bonza’s first aircraft, Shazza. The very Aussie nickname gained international media attention when she arrived in August. 

> "We are thrilled to welcome Bazza to Bonza’s backyard – Sunshine Coast Airport. He will join Shazza as the second aircraft in our fleet,” said Carly Povey, Chief Commercial Officer at Bonza.

“With the help of our future customers and our local legend ambassadors, we’ve named our fleet with some very Aussie nicknames. The true blue names have given each plane their own personalities and our team of legends affectionately refer to the first two as Shazza and Bazza. 

We’re now getting prepared to welcome our third aircraft and next week, we’ll be calling out on our social channels for Aussies to vote for their favourite name.”

![Bazza, Bonza's second aircraft touches down at Sunshine Coast airport](https://storage.googleapis.com/bonza-cms-prod-storage/bazza_bonzas_second_aircraft_cbaa927f24/bazza_bonzas_second_aircraft_cbaa927f24.jpg) Pictured: Bazza, Bonza's second aircraft touches down at Sunshine Coast airport

Onlookers today were excited to see another purple plane land on Australian shores. 

Sunshine Coast Airport CEO Andrew Brodie echoed Povey’s sentiments: “Bonza’s second aircraft arrival is another exciting step toward flights from the low-cost carrier’s home base here at Sunshine Coast Airport, and we look forward to services commencing in the near future. 
“Bonza will directly connect our wider region to 13 destinations, 10 of which have never previously been serviced before, giving residents of South-East Queensland an opportunity to travel through Sunshine Coast Airport to the rest of Australia”. 

For those wanting to have their say on the name of Bonza’s third aircraft, they’re encouraged to keep an eye on the airline’s social media channels from Monday. 

Bonza’s second aircraft ‘Bazza’ touches down

Bonza throws out the rule book with ‘wear it your way’ inaugural uniform

Bonza, Australia’s only independent low-cost airline, has thrown out the rule book today as they reveal their first-ever uniform. The ‘wear it your way’ range, featuring Australian aviation’s first-ever on-trend white custom sneakers and cotton t-shirts, allows Bonza legends to let their individual personalities shine with various ‘mix and match’ options.

 > “Our brief was clear. Create a uniform that Bonza legends will wear with pride. We know airline uniforms are the land that time forgot and we wanted to change that with our partners at Total Image Group,” said Carly Povey, Chief Commercial Officer at Bonza.

Povey went on to say there will be no ‘grooming guide’ for legends and instead cabin crew, pilots, operation centre and office staff will be able to style various looks depending on where they’re travelling to, their mood on the day and personalities. 

 > “We won't dictate what lipstick to wear - or whether you have to wear lipstick at all. We won't ask crew to cover up their tattoos and just because you're female, that doesn't mean you have to wear a skirt. If you're non-binary, pregnant, work in the office or onboard, we have options for you. Bonza is for the many not the few,  and that's what you’ll see with our first-ever uniforms,” added Povey.

In a nod to the many tropical Queensland destinations on Bonza’s route map, the looks include tailored shorts which can be worn with the white cotton t-shirt and blazer which features purple trim and the Bonza values stitched inside on the lining. There’s also a pant option, shirt dress and sleeveless coat. Accessories include a Bonza thumbs up pin, branded custom socks and a purple scarf that can be worn as a hair, neck or pocket accessory.

![Four people modelling Bonza's uniform options](https://storage.googleapis.com/bonza-cms-prod-storage/P1288715_BONZA_9469559248/P1288715_BONZA_9469559248.jpg) Pictured: Just some of the uniform options that the Bonza legends will be wearing on board

Pilots uniforms feature a crisp white button-up shirt, tailored pants and charcoal blazer with silver stripes. Pilot uniforms are not exempt from a bit of Bonza personality with the addition of purple lining in the blazer, inside of the shirt collar and on-shirt logo. In a break of tradition, there’s no pilot hat. Everyone agreed it was better to pass that saving to our customers.

Total Image Group Head Designer and CEO, Pamela Jabbour said: “My goal was for the uniforms to reflect the excitement and optimism that Bonza brings to Aussie travellers. They’re ditching the rule book in every way and the uniforms are no exception. Instead of pantyhose, polyester shirts, black high heels and traditional embroidery - we have created a uniform that reflects current trends and that legends will wear with pride.”

Total Image Group are working with Bonza to extend the range to include crew sunglasses. “We intend to offer additional options to legends and to be the first airline to offer a sunnies subsidy, should crew wish to purchase Australian made sunglasses that will be made from recycled materials,” said Povey. 


Bonza - Australia’s new, and only independent low-cost airline, enabling Australians to explore more of their own backyard, and at low-cost prices. Bonza’s initial route map includes 27 routes to 17 destinations. Ninety three per cent of Bonza routes are not currently served by any airline and 96% not currently served by a low-cost carrier. The only place to book direct is on the FlyBonza app. 

Total Image Group designs, sources and manufactures leading edge, quality uniforms for companies across Australia. With offices in Sydney, Melbourne and China, they dress over 300,000 workers a day, with current and previous clients including Sydney Cricket Ground, Ford Australia and the Australian Winter Olympic Team and officials. For more information visit [totalimagegroup.com.au](https://totalimagegroup.com.au/).

Bonza's Uniform Reveal

The latest news and media releases from Bonza, here for Allstralia. From media coverage to destination announcements, stay informed on all things Bonza with our dedicated newsroom.

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